Over 3 percent of consums use the wrong -two net- products
In recent years, with the improvement of peoples living standards, consumer acceptance of air purifiers and water purification products is also rising, sales continued to increase, "two net" products. Recently, however, by the relevant authorities jointly issued the "air purifier water purifier Consumer Guide" (hereinafter referred to as "Consumer Guide") shows that in 2016 the market will be significantly warmer empty net, water purifier market growth has narrowed, online two become an important engine of net market growth, but over three percent of consumers still do not properly use the net two products, it focused on the use of two core components of net product filters and filter elements.
line to promote the "two net" market growth
According to "Consumer Guide" shows that in 2016 the market will be significantly warmer empty net, water purifier market growth has narrowed, become two lines an important driving force of net market growth. "Consumer Guide" that will not exceed 3 percent of consumers the proper use of two net product, focused on the use of two core components of net product filters and filter elements.
Recalling the development path in recent years, air purifiers and water purifiers experienced a process of gradually return to rational from high growth to. 2016 air purifier market significantly warmer, water purification equipment market performance is still eye-catching, but growth has narrowed.
strong growth in online market two power sources become net growth of the industry. "Consumer Guide" shows that 2015 online retail sales accounted for an air purifier in the overall market was 53% in 2016 is expected to exceed 60%, the proportion of retail sales will reach 46%. While penetration rate continued to rise, the online market is still maintained rapid growth momentum, the next three years, online retail volume and retail sales were 27% and 37% presented CAGR. Water purifier market online growth has slowed, but continued to strengthen the influence, on-line market penetration steadily.
During the past National Day, two product line net sales are booming. Jingdong data show that air purifier sales order value increased more than 130%, growth of over 100%, water purifier sales order value increased by more than 80%, a growth of more than 50% ratio.
to promptly replace the filter and the filter element
"Consumer Guide" that, for two reasons net selling market is, first, the number of Internet users continue and increase electricity supplier supporting the increasingly improved, the second is the electricity supplier levelTaiwan artificial articulation and promotion normalization drainage. my countrys rapid economic development and produce external effects of environmental pollution, also driving the demand for consumer products net two.
With the growing concern for the environment and health, consumer acceptance of the net two products continue to improve, continue to increase the net sales of two products. However, "Consumer Guide" that more than three percent of consumers do not properly use the net two products, focused on performance and replace the filter cartridge. "Consumer Guide" shows that air purifier filter water purifier filter replacement and a "blind spot" for consumer use. 34.9% of users do not know the air purifier filters to be regularly replaced, do not know the water purification filters require periodic replacement and not know how long a user change reaches 31.4% and 38.2%, respectively. The data also showed that 54.1% of the users can not be replaced periodically the air cleaner filter, are mainly due to the high price, convenient replacement, and does not know require periodic replacement. 47.6% of users will not operate due unclear purchase channels, the price can not be replaced periodically because of higher water purifier filter.
This industry experts point out, as a core component of air purifiers and water purifiers, filters and cartridges have an expiration date, must be promptly replaced. Ability contaminants "extended service" air purifier filter Once saturated, the filter will be greatly attenuated PM2.5 etc., may also lead to secondary pollution; and water purification filters if not promptly replaced, not only fail Purification , will cause harm to humans. Experts also stressed that without timely replacement of filters and filter, will affect the consumer experience, that the two net product purification effect is not obvious or does not work, this will have a negative impact on the sustainable and healthy development of both net market.
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