Water purification industry, -Internet- or will ush in major
the arrival of summer weather, the water purification industry also began to enter the season of the year. Compared to traditional household appliances industry, fierce competition, the water purification industry is more optimistic. According to the relevant insiders, with the "Internet" of the process of Internet companies to join, or water purification industry will further promote.
water purification industry, "Internet" or will usher in major reshuffle (Photo from Internet)
First, the Internet company eyeing clean water market
recently, there are many areas in the intersection of two major Internet companies millet and music, as, again in the field of water purification pinch each other up. It is said that millet and music, as the two companies are interested in expanding into the field of water purification. It is reported that millet water purifier team recently being approached with the most advanced reverse osmosis technology Magicstor executives, and music, as also intends to enter the water purifier market.
In fact, the Internet companies to enter purification products are not uncommon. As early as last year, including millet, shell network, cheetahs, including Internet companies have been extending their reach zero field air purifier. Among them, as a smart purifiers, air purifiers millet is very productive, and achieved double-harvest sales and word of mouth. And the millet into the water purifier market, is also regarded as the industry expected.
It seems people in the industry, has been for a number of successful "spoiler" traditional home appliance industry, Internet companies, and further to the "water" into the market, is not impossible. In fact, compared to the competition has become increasingly fierce TV and mobile phone industry, water purifier market is precisely the transformation of a huge space for the vast blue ocean.
Second, the water purifier market is about to move towards the "Internet +"
While Internet companies in recent years, frequently upset the traditional consumer electronics market, but added Internet companies, but also from the other hand to promote the intelligent home appliances of the process. Therefore, the industry generally believe that, with the development of Internet companies to join, as well as traditional manufacturers of water purification, water purifier market will move towards the Internet or + era.
It is understood that there are already a lot of water purifiers water purification equipment vendors committed to developing intelligent technology. In addition, integrated card access filter will also serve to enhance the service quality, reduce the degree of end-user services rely flagship technology to attract the consumer market.
In this regard, the industry generally believe that home water purifierMarket has entered a period of rapid growth. Under the influence of the Internet, the user needs to become the key to victory brand products, product quality will remain the core element of the user to select products, driven by excellent brand, the future home water purifier market will enter the "Internet +" new era.
Third, the water industry, or will usher in major reshuffle
data show that in recent years our drinking water pollution problems are frequent, resulting in people drinking water safety awareness has increased, pushing up household net water equipment market growing fast. However good and bad quality, industry standards, such as the lack of clean water is the market has long been flawed. Therefore, the industry generally believes that with the Internet companies into the office, water purification industry will usher in a major reshuffle.
"The Internet has always been a price to win business, so as the price of Internet companies to join, the water industry as a whole will certainly be pulled down." One for many years engaged in the sale of water purifier industry admitted, according to past experience of cross-border Internet, the price advantage is definitely the Internet companys "killer." Therefore, we expect the next, the water purification industry is bound to have a fierce "price war" fight.
In addition, with the rise of prices falling and intelligent, water purifier market will usher in a large-scale reshuffle. "Now the water purifier market prevailing rampant cottage, uneven quality and so on. With the intensified competition in the next part of small firms will face integration and reshuffle." The industry said that under the impetus of the excellent water purifier brand and Internet companies, the future water purifier market will enter a "high-speed + quality" of a new era.
water purifier + coming era of the Internet, will lead the water industry reform. At this time, water purification equipment manufacturers should be fully prepared to adapt to the new rules, the reform is in transition period for water purifier manufacturers, if you can not adapt to the "new rules of the game" will survive.
Therefore, enterprises should pay attention to water purifier brand building, the development of China water purifier industry is still in its early stages, people familiar with the water purifier brand is not much, from this perspective, China Water Purifier brand building long way to go.
and this also gives a number of international brands, bring a new round of opportunities. Because these imported water purifier brand in technology and quality is not in doubt, water purification industry "Internet +" process is also inseparable from these high-quality water purifier brand promotion.(Source: HC purification network)
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